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Letterhead is about more than simple correspondence; it's about marketing a branded image that impacts your audience. So, how does letterhead fit into your overall marketing strategy? Read on to learn why letterhead marketing is essential to your identity.
Your letterhead is an extension of you
When you send correspondence, proposals, sales letters and more your letterhead visually demonstrates who you are, what you do, how you do it and who you do it for. A weak letterhead implies a weak company, while a strong letterhead implies leadership. When so many competitors are undoubtedly using letterhead as part of their branded marketing efforts, you can quickly fall behind. That's why it is so important to leverage letterhead to project professionalism.
Letterhead helps branding
Every time you send a letter, your letterhead visually reminds your customers that you're taking care of them. Effective letterheads complement branded efforts by encouraging repeat business. Your company isn't limited to just one letterhead, either. You can have separate letterheads for corporate communications, public communications and even for individual brands.
Letterhead should look and feel great
When it comes to letterhead, skip the clip art and hire a professional designer. You don't want to cheapen your company by going with pre-designed letterhead that is uninspiring at best, sloppy at worst. In the same token, have your letterhead professionally printed and order plenty of second sheets so your letterhead feels strong, secure and consistent in your customers' hands.
