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A company newsletter is the perfect instrument to boost sales, cultivate loyalty and increase brand and company awareness. True customer loyalty can only be achieved through showing your customers that you are a credible source of information and have expertise in your field. Laying this kind of groundwork sets the stage for current and future sales by building a strong rapport with your customers and showing you have something to offer beyond your products or services.
A newsletter really is about staying in touch with your customers, keeping your business top of mind, as well as providing "news they can use". An insightful and targeted newsletter adds value, showcases your expertise and alerts them to new products, services or offers.
Marketing Your Newsletter - Where Do You Start?
Give your newsletter a title. This title or name will tie in with you, your company and product or services. If you are an architecture firm, for example, you may want to highlight your specialty or specific skill-"Custom Home Journal", "Green Building and Design Newsletter" or "Urban Home Monthly"
Decide on frequency: weekly, monthly, quarterly or yearly. The more frequently you produce your newsletter, typically, the shorter or more condensed it will be. Quarterly or yearly newsletters can be content-rich pieces, and monthlies work well as one larger sheet folded in half. Obviously, the higher the frequency, the more often you'll be in front of your audience.
